With these tricks you can increase the email open rate, guaranteed!
Here we will talk about some easy tricks that will increase the email open rate without putting must effort and time. Generally, the email open rate should be above 30% irrespective of which industry you belong to but, I have seen people getting as low as 8%-9% open rate which seriously sucks. This low open rate shows people are seriously not interested in whatever you are promoting or selling and eventually they will unsubscribe from your mailing list or put it on spam.
So, below are the proven tricks that will definitely help you increase the email open rate and eventually increase your number of returning customers and sale.
Trick 1- TEST THE SENDER EMAIL FREQUENTLY
This is the basic trick that you should follow. Always use your website domain email address to send the email campaigns. Never ever use your personal or any irrelevant email address to send the email campaigns. This one trick can increase the email open rate drastically.
Trick 2- DON’T USE PROFESSIONAL SUBJECT LINE.
Ever wondered why we always open our friends or relatives email more as compared to any business email? The answer is just because they have casual or informal subject lines. People never open emails which have strict formal or professional email subject lines as they straight away think that this is another promotional email which will spam their mailbox. But do not forget to make it a bit humorous and attractive which can force people to open your email and read it. A humorous subject line is another key trick that will definitely help you to increase your email open rate. This trick has always worked wonders for me and I am sure it will work for you too.
Trick 3- WRITE SUBJECT LINE AT LOWER CASE.
When I have tested my previous 100 email campaigns I was surprised to see that email campaigns with subject lines at lower case have a more open rate as compare to upper case subject lines or subject which are written properly and more professionally. This trick has increased my email open rate by as much as 7%-8%. Try this trick, it might help you increase the email open rate
Trick 4- PERSONALIZE THE SUBJECT LINE.
This is another very important trick to increase the email open rate drastically. Put the receiver’s name on the subject line which will definitely increase the email open rate. Personalized subject line gives importance to receivers and shows that this particular email has been specially sent to him/her and which forces them to open the email
All these small but impactful tricks have always helped me to get the email open rate above 30% consistently. I am sure if you start using these tricks they will definitely help you increase the email open rate.
All the best!